Aug 22

Lee Iacocca’s Speech Introducing the Mustang

On April 13, 1964 over 125 media folks gathered at the Ford Pavilion at New York World’s Fair to preview one special car on display. Back then the Ford Motor Company’s Vice President was Lee Iacocca, he delivered a speech to discuss a car that would appeal to younger drivers born after World War II. This was the day that the 1965 Ford Mustang was unveiled to the media. The new pony car officially went on sales four days later and became an instant success selling more than 22,000 units that opening weekend and 420,000 in its first year.

Click here to read the speech on Mustang Monthly’s Web Site:

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